Strategy & Discovery
Understanding the business model, target audience, market positioning, and conversion objectives before design begins.
Without a clear narrative and structure, visitors fail to grasp why your company is the right choice within the first few seconds.
Included deliverables:
- Initial consultation & project objectives workshop
- Business model and target audience analysis
- Competitor review and industry benchmark assessment
- Primary and secondary conversion goal definition
- Information architecture and structured sitemap
- Functional project scope specification
- Recommended technical direction and architecture
A clear roadmap and site architecture that addresses real customer questions and prevents costly rework during development.
Depth of discovery scales with project complexity — from a focused kickoff for a landing page to full architecture for multi-market platforms.

